As the pioneer of Crowdsourcing in China, 微差事（Weichaishi）has been leveraging
the mobile technology and "crowd" to help business to gain insight about their
products, distribution and brand since 2012.
3+ million mobile-enabled 差使（users）in over 500 cities have completed
7.5 million tasks ranging from store audit, data collection, retail census survey,
consumer survey, and etc.
Weichaishi is your trusted extended field workforce. At a moment's notice, our users
across the country can be quickly mobilized to help the business to complete
various tasks at a much cost-effective and efficient way.
Products
Commercial Check
Data Collection
Research & Survey
Experience & Trials
Commercial Check
Through all kinds of "observing" and "monitoring" activities to
reflect data information in retail market and to enhance
execution quality, thus increasing sales and arousing
brand awareness.
Availability Check
Case study: Store Display Check for an International Personal
Care Brand
Weichaishi users follow task instructions to designated stores
to capture photos of product main shelf display, TGs, coolers,
floor displays from different angles.
Secondary Display Check
Case study: Store Secondary Display Check for an International
Hair Care Brand
Weichaishi users follow task instructions to designated stores to
record information and capture photos of shop area, TGs,
shop front, SKUs, product set, and related
and competitive products.
Promotion Inspection
Case study: CNY promotion Check for an International Beer Brand
Weichaishi users follow task instructions to conduct in-store check,
capture photos of POSM, promoter costumes, DM and POP,
ask question about the promotion information and
test for standard answers.
Outdoor/Indoor Media Monitoring
Case study: Advertisement at Bus Stop Check for an International
Personal Care Brand
Weichaishi users follow task instructions to capture GPS
information and photos of advertisement, and share
the task link to SNS (Weibo) platform.
Data Collection
Collect "Big data" including text and multimedia information via various
mobile phone functions, to help companies to make decision.
Search for Location
Case study: National POI Collection for a Domestic
Auto-Navigation APP
Weichaishi users follow task instructions to download the APP,
collect POIs and upload photos of POIs back to the APP.
Search for Event
Case study: Traffic Jam Video Collection for
an International Automobile Brand
Weichaishi users follow task instructions to record an
above 1-minute traffic jam video and take photos,
obtain GPS information at the shooting place.
Search for Data
Case study: Scanning Barcodes in Supermarket for an
International Research Company
Weichaishi users follow task instructions to scan barcodes in
supermarkets and hypermarkets, obtain GPS stamp of
the store, take photos of the products from
different angles.
Search for Copyrights Violation Information
Case study: Search of sales location where sell counterfeited
product for a Chinese domestic rice brand
Weichaishi users follow task instructions to look for stores selling
the counterfeited product record the store name and location,
scan barcode, take photos of product packaging contains
information of production of origin,
manufacturers and distributors.
Research & Survey
Help company to deeply understand target consumer group
via providing professional investigation and research tools,
in order to build a massive "thickdatabase", paving the
way to better promote the product and the brand.
Mobile Questionnaire
Case study: 2013 Fashion Index Survey for Domestic
Fashion & Media Group
Weichaishi users follow task instructions to fill out a 30-minute
survey containing 100 questions; upload a personal
stylish photo to redeem extra payment.
CrowdSurvey
The largest mobile panel in China, brings new capabilities and
new energy to the China market research community. Deliver
professional and quality research services including
qualitative research, quantitative research,
tracking, ethnography, and A/B test.
MRP (Mobile Research Platform) System
– Coming soon
The most hands-on tool of conducting internal testing, pilot
research, and self-service research, offering crowds a
simple solution of personal research requests.
Experience & Trials
Create direct contacts between brands and its follower, allowing
for user imagination and experience, maximizing user's
participation and recognition towards the brand.
Online Leads Generation
Case study: Credit Card Application and Activation
Weichaishi users follow task instructions to apply for
credit card and activate it within 1 week.
Offline In-store Experience and Trials
Case study: Automobile Dealer Store Visit for an International
Automobile Company
Weichaishi users follow task instructions to fill out a request
form and go to designated 4S shop to attend test drive.
Targeted Sampling
Case study: In-store Sampling for an International
Cosmetics Brand
Weichaishi users follow task instructions to register for online sample
claiming, upload screenshots of successful registration page
and SMS notification, then go to store to claim free samples.
Application Downloads
Case study: Mobile Game APP Download for a Domestic
Gaming Company
Weichaishi users follow task instructions to download the APP,
complete the registration and trial play the game.
Then answer questions about the game scene
and give the rating to the APP.
Live Shows Online Application
Case study: Guest Recruitment for a TV live show
Weichaishi users follow task instructions to fill out required
personal information and upload photos to apply to
attend the TV live show.
Understand client brief and tailor-made task
Task can be readjusted in flexibility at 24h x 7d
Complete task and submit in
real time
Payment will be released if the task result is approved
Thank you for your interest! Our showcases are open to those who have filled out the Request Demo Form. Please finish it on the right and our account manager will contact you with 24 hours!
